Privacy Policy.

Privacy Policy

We are very pleased about your interest in our company. Data protection is of particularly high importance to Paul Paulsen Photodesign. Use of the Paul Paulsen Photodesign website is generally possible without providing any personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Paul Paulsen Photodesign. By means of this privacy policy, our company wishes to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.
As the controller, Paul Paulsen Photodesign has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, internet-based data transmissions can fundamentally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone. The entire data protection strategy is summarized in the Data Protection Concept.

1. Definitions

The Paul Paulsen Photodesign privacy policy is based on the terminology used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
We use the following terms in this privacy policy, among others:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) Data subject
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions related to data protection is:

Paul Paulsen Photodesign
Pfeuferstraße 38
81373 Munich
Germany
+491795095828
post@paulpaulsen.de
https://www.paulpaulsen.de/

3. Cookies

The Paul Paulsen Photodesign website uses cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.
Through the use of cookies, Paul Paulsen Photodesign can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. The user of a website that uses cookies, for example, does not have to enter access data each time the website is visited, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be entirely usable.

4. Collection of general data and information

The Paul Paulsen Photodesign website collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.
When using these general data and information, Paul Paulsen Photodesign does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, Paul Paulsen Photodesign analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Registration on our website

The data subject has the possibility to register on the website of the controller with the indication of personal data. Which personal data are transmitted to the controller is determined by the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller, and for his own purposes. The controller may request transfer to one or more processors (e.g. a parcel service) that also uses personal data for an internal purpose which is attributable to the controller.
By registering on the website of the controller, the IP address assigned by the internet service provider (ISP) and used by the data subject, date, and time of the registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services, and, if necessary, to make it possible to investigate committed offenses. Insofar, the storage of this data is necessary to secure the controller. This data is not passed on to third parties unless there is a statutory obligation to pass on the data, or if the transfer serves the aim of criminal prosecution.
The registration of the data subject, with the voluntary indication of personal data, is intended to enable the controller to offer the data subject contents or services that may only be offered to registered users due to the nature of the matter in question. Registered persons are free to change the personal data specified during the registration at any time, or to have them completely deleted from the data stock of the controller.
The data controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. In addition, the data controller shall correct or erase personal data at the request or indication of the data subject, insofar as there are no statutory storage obligations. A data protection officer particularly named in this privacy policy and the entirety of the controller’s employees are available to the data subject in this regard as contact persons.

6. Subscription to our newsletter

On the Paul Paulsen Photodesign website, users are given the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the controller.
Paul Paulsen Photodesign informs its customers and business partners at regular intervals by means of a newsletter about enterprise offers. The enterprise’s newsletter may only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter shipping. A confirmation email will be sent to the email address registered by a data subject for the first time for newsletter shipping, for legal reasons, using the double opt-in procedure. This confirmation email is used to prove whether the owner of the email address as the data subject authorized the receipt of the newsletter.
During the registration for the newsletter, we also store the IP address of the computer system assigned by the internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary in order to understand the (possible) misuse of the email address of a data subject at a later date, and it therefore serves the aim of the legal protection of the controller.
The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by email, as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances. There will be no transfer of personal data collected by the newsletter service to third parties. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for shipping the newsletter, may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter shipping at any time directly on the website of the controller, or to communicate this to the controller in another way.

Supplementary text:
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter.
To ensure that the newsletter is sent by mutual agreement, we use the so-called double opt-in procedure. In the course of this, the potential recipient can be included in a mailing list. Subsequently, the user receives a confirmation email giving them the opportunity to confirm the registration in a legally secure manner. The address is only actively included in the mailing list if confirmation is received.
We use this data exclusively for sending the requested information and offers.
Newsletter2Go is used as the newsletter software. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data and using it for purposes other than sending newsletters. Newsletter2Go is a German, certified provider, selected according to the requirements of the General Data Protection Regulation and the Federal Data Protection Act.
Further information can be found here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/
You can revoke your consent to the storage of data, the email address and its use for sending the newsletter at any time, for example via the “Unsubscribe” link in the newsletter.
Data protection measures are always subject to technical innovations; for this reason, we ask you to inform yourself about our data protection measures at regular intervals by viewing our privacy policy.

7. Newsletter tracking

The Paul Paulsen Photodesign newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Paul Paulsen Photodesign may see if and when an email was opened by a data subject, and which links in the email were called up by data subjects.
Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent given by means of the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. Paul Paulsen Photodesign automatically regards a withdrawal from the receipt of the newsletter as a revocation.

8. Contact possibility via the website

The Paul Paulsen Photodesign website contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

9. Comments function in the blog on the website

Paul Paulsen Photodesign offers users the possibility to leave individual comments on individual blog contributions on a blog, which is on the website of the controller. A blog is a web-based, publicly-accessible portal, through which one or more people called bloggers or web-bloggers may post articles or write down thoughts in so-called blogposts. Blogposts may usually be commented by third parties.
If a data subject leaves a comment on the blog published on this website, the comments made by the data subject are also stored and published, as well as information on the date of the commentary and on the user’s name (pseudonym) chosen by the data subject. In addition, the IP address assigned by the internet service provider (ISP) to the data subject is also logged. This storage of the IP address takes place for security reasons, and in case the data subject violates the rights of third parties, or posts illegal content through a given comment. The storage of these personal data is, therefore, in the own interest of the data controller, so that he can exculpate himself in the event of an infringement. This collected personal data will not be passed on to third parties, unless such a transfer is required by law or serves the aim of the defense of the data controller.

10. Subscription to comments in the blog on the website

The comments made in the Paul Paulsen Photodesign blog may be subscribed to by third parties. In particular, there is the possibility that a commentator subscribes to the comments following his comments on a particular blog post.
If a data subject decides to subscribe to comments, the controller will send an automatic confirmation email to check, in a double opt-in procedure, whether the owner of the specified email address actually opted for this option. The option to subscribe to comments may be terminated at any time.

11. Routine erasure and blocking of personal data

The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

12. Rights of the data subject

a) Right of confirmation
Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact our data protection officer or another employee of the controller.
b) Right of access
Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:
the purposes of the processing
the categories of personal data concerned
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing
the existence of the right to lodge a complaint with a supervisory authority
where the personal data are not collected from the data subject, any available information as to their source
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject
Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.
If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact our data protection officer or another employee of the controller.
c) Right to rectification
Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to avail himself of this right to rectification, he or she may, at any time, contact our data protection officer or another employee of the controller.
d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data have been unlawfully processed.
The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by Paul Paulsen Photodesign, he or she may, at any time, contact our data protection officer or another employee of the controller. The data protection officer of Paul Paulsen Photodesign or another employee shall promptly ensure that the erasure request is complied with immediately.
Where Paul Paulsen Photodesign has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, Paul Paulsen Photodesign, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. The data protection officer of Paul Paulsen Photodesign or another employee will arrange the necessary measures in individual cases.
e) Right to restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by Paul Paulsen Photodesign, he or she may at any time contact our data protection officer or another employee of the controller. The data protection officer of Paul Paulsen Photodesign or another employee will arrange the restriction of the processing.
f) Right to data portability
Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact the data protection officer appointed by Paul Paulsen Photodesign or another employee.
g) Right to object
Every person affected by the processing of personal data has the right, granted by the European directive and regulation giver, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them which is carried out on the basis of Art. 6 Para. 1 letters e or f GDPR. This also applies to profiling based on these provisions.
Paul Paulsen Photodesign will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing serves the establishment, exercise, or defense of legal claims.
If Paul Paulsen Photodesign processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to Paul Paulsen Photodesign regarding processing for direct marketing purposes, Paul Paulsen Photodesign will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them which is carried out at Paul Paulsen Photodesign for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 Para. 1 GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the data subject may directly contact the Data Protection Officer of Paul Paulsen Photodesign or another employee. The data subject is also free, in the context of the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.
h) Automated individual decision-making, including profiling
Every person affected by the processing of personal data has the right, granted by the European directive and regulation giver, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) it is based on the data subject’s explicit consent, Paul Paulsen Photodesign shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision.
If the data subject wishes to exercise rights concerning automated decisions, they may contact our Data Protection Officer or another employee of the controller at any time.
i) Right to withdraw data protection consent
Every person affected by the processing of personal data has the right, granted by the European directive and regulation giver, to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may contact our Data Protection Officer or another employee of the controller at any time.

13. Data protection for applications and in the application process

The controller collects and processes the personal data of applicants for the purpose of managing the application process. Processing may also take place electronically. This is particularly the case if an applicant submits corresponding application documents to the controller by electronic means, for example by email or via a web form located on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with legal regulations. If no employment contract is concluded with the applicant by the controller, the application documents will be automatically deleted two months after notification of the rejection decision, provided that deletion does not conflict with any other legitimate interests of the controller. Other legitimate interest in this sense includes, for example, a burden of proof in proceedings under the General Act on Equal Treatment (AGG).

14. Data protection provisions regarding the application and use of Adobe Analytics (Omniture) / Adobe Marketing Cloud

The controller has integrated components from Adobe on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as “Omniture”) is a tool that enables more efficient online marketing and web analysis. Omniture is part of the Adobe Marketing Cloud. The Adobe Marketing Cloud enables real-time analysis of visitor flows on websites. The real-time analyses include project reports and allow for an ad-hoc analysis of website visitors. Customer interactions are presented in a way that provides the controller with a better overview of the online activities of users of this website by displaying the data in simple and interactive dashboards and converting it into reports. This enables the controller to receive information in real time and thereby identify occurring problems more quickly.
The operating company for these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.
Omniture sets a cookie on the information technology system of the data subject (cookies have already been explained above; corresponding information can be read there). The controller ensures through a server setting that the tracking data records transmitted to the Adobe data center are anonymized before geolocation. Anonymization is implemented by replacing the last part of the IP address. The controller has made server-side settings that ensure the IP address of the data subject is anonymized independently for geolocation and reach measurement before any processing. Adobe will use the data and information obtained through our website on behalf of the controller to evaluate the user behavior of the data subject. Furthermore, Adobe will use the data to create reports on user activities on our behalf and to provide further services for our company related to the use of our website. The IP address of the data subject will not be merged with other personal data by Adobe.
The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Omniture from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Omniture can be deleted at any time via an internet browser or other software programs.
Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by the Adobe cookie related to the use of this website, as well as the processing of this data by Adobe. To do this, the data subject must press the opt-out button under the link https://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.
However, with the setting of the opt-out cookie, there is a possibility that the controller’s websites may no longer be fully usable for the data subject.
Adobe’s applicable data protection provisions can be accessed at https://www.adobe.com/de/privacy.html.

15. Data protection provisions regarding the application and use of Facebook

The controller has integrated components from Facebook on this website. Facebook is a social network.
A social network is a social meeting place operated on the internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos, and network via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the data subject.
If the data subject is logged into Facebook at the same time, Facebook recognizes with every call-up to our website by the data subject and for the entire duration of the respective stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, for example the “Like” button, or if the data subject submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If such a transfer of this information to Facebook is not desired by the data subject, they can prevent the transfer by logging out of their Facebook account before calling up our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. Furthermore, it explains the setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

17. Google Fonts

On our website, we use Google Fonts to display external fonts. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to simply as “Google”. Through certification under the EU-US Privacy Shield https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active, Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established when our website is accessed. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website. Through the connection to Google established when our website is accessed, Google can determine from which website your request was sent and to which IP address the representation of the font is to be transmitted.
Google provides further information at https://adssettings.google.com/authenticated and https://policies.google.com/privacy, particularly regarding the options for preventing data use.

17. Data protection provisions regarding the application and use of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service through which the placement of advertising on third-party sites is made possible. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows for interest-based targeting of the internet user, which is implemented by generating individual user profiles.
The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and the settlement of commissions. As part of this technical process, Alphabet Inc. receives knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.
The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis, through which a statistical evaluation can be performed. Based on the embedded tracking pixel, Alphabet Inc. can recognize if and when a website was opened by a data subject and which links were clicked by the data subject. Tracking pixels serve, among other things, to evaluate the flow of visitors to a website.
Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the recording and billing of the displayed advertisements, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.
Google AdSense is explained in more detail under this link: https://www.google.de/intl/de/adsense/start/.

18. Data protection provisions regarding the application and use of Google Analytics (with anonymization function)

The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analysis service records, among other things, data about which website a data subject came from (so-called referrers), which subpages of the website were accessed, or how often and for what duration a subpage was viewed. Web analysis is mainly used for the optimization of a website and for the cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the internet connection of the data subject is shortened and anonymized by Google if access to our websites occurs from a Member State of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is the analysis of visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our websites, and to provide further services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google receives knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to track the origin of visitors and clicks and subsequently enable commission settlements.
By means of the cookie, personal information, such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject, is stored. With each visit to our websites, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by Google Analytics related to the use of this website, as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject’s information technology system is deleted, formatted, or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, the possibility of reinstallation or reactivation of the browser add-on exists.
Further information and Google’s applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/ and at https://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link: https://www.google.com/intl/de_de/analytics/.

19. Data protection provisions regarding the application and use of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently show the internet user interest-relevant advertisements.
The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing allows us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor to our website if they subsequently call up websites that are also members of the Google advertising network. With each call-up to a website on which the Google Remarketing service has been integrated, the internet browser of the data subject automatically identifies itself to Google. As part of this technical process, Google receives knowledge of personal data, such as the IP address or the surfing behavior of the user, which Google uses, among other things, to display interest-relevant advertising.
By means of the cookie, personal information, such as the websites visited by the data subject, is stored. With each visit to our websites, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.
Further information and Google’s applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/.

20. Data protection provisions regarding the application and use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Google+ allows users of the social network, among other things, to create private profiles, upload photos, and network via friend requests.
The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google+ button to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google receives knowledge of which specific subpage of our website is visited by the data subject. More detailed information on Google+ is available at https://developers.google.com/+/.
If the data subject is logged into Google+ at the same time, Google recognizes with every call-up to our website by the data subject and for the entire duration of the respective stay on our website, which specific subpage of our website the data subject visits. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.
If the data subject clicks on one of the Google+ buttons integrated into our website and thus gives a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly accessible in accordance with the conditions accepted by the data subject in this regard. A Google+1 recommendation given by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in it, in other Google services, for example in the search engine results of the Google search engine, the Google account of the data subject, or in other places, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored at Google. Google also records this personal information for the purpose of improving or optimizing Google’s various services.
Google always receives information via the Google+ button that the data subject has visited our website if the data subject is logged into Google+ at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Google+ button or not.
If a transfer of personal data to Google is not desired by the data subject, they can prevent such a transfer by logging out of their Google+ account before calling up our website.
Further information and Google’s applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google+1 button can be accessed at https://developers.google.com/+/web/buttons-policy.

21. Data protection provisions regarding the application and use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google’s search engine results and in the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords, by means of which an ad is displayed in Google’s search engine results exclusively when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords.
The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is the promotion of our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and the display of third-party advertising on our website.
If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. Via the conversion cookie, if the cookie has not yet expired, it is tracked whether certain subpages, for example the shopping cart of an online shop system, were called up on our website. Through the conversion cookie, both we and Google can track whether a data subject who reached our website via an AdWords ad generated revenue, i.e., completed or canceled a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google by which the data subject could be identified.
By means of the conversion cookie, personal information, such as the websites visited by the data subject, is stored. With each visit to our websites, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject can prevent the setting of cookies by our website at any time, as already described above, by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the possibility to object to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.
Further information and Google’s applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/.

22. Data protection provisions regarding the application and use of Instagram

The data controller has integrated components of the Instagram service on this website. Instagram is a service that can be classified as an audiovisual platform, enabling users to share photos and videos and to further disseminate such data on other social networks.
The operating company of Instagram’s services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
Each time one of the individual pages of this website, operated by the data controller and on which an Instagram component (Insta-Button) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a display of the corresponding Instagram component. As part of this technical process, Instagram gains knowledge of which specific sub-page of our website is visited by the data subject.
If the data subject is simultaneously logged into Instagram, Instagram recognizes with each visit to our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page the data subject is visiting. This information is collected by the Instagram component and assigned by Instagram to the data subject’s respective Instagram account. If the data subject activates one of the Instagram buttons integrated on our website, the data and information transmitted thereby are assigned to the data subject’s personal Instagram user account and stored and processed by Instagram.
Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged into Instagram at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not wish for such information to be transmitted to Instagram, they can prevent this transmission by logging out of their Instagram account before accessing our website.
Further information and Instagram’s applicable data protection provisions can be accessed at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

23. Data Protection Provisions for the Use of Jetpack for WordPress

The data controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers additional functions to the operator of a WordPress-based website. Among other things, Jetpack allows the website operator to get an overview of the site’s visitors. By displaying related posts and publications or the ability to share content on the site, an increase in visitor numbers is also possible. Furthermore, security functions are integrated into Jetpack, so that a website using Jetpack is better protected against brute-force attacks. Jetpack also optimizes and accelerates the loading of images integrated on the website.
The operating company of the Jetpack plug-in for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.
Jetpack places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Each time one of the individual pages of this website, operated by the data controller and on which a Jetpack component has been integrated, is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Jetpack component to transmit data for analysis purposes to Automattic. As part of this technical process, Automattic gains knowledge of data, which is subsequently used to create an overview of website visits. The data thus obtained serves to analyze the behavior of the data subject who has accessed the data controller’s website and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component is not used to identify the data subject without prior explicit consent from the data subject. The data also becomes known to Quantcast. Quantcast uses the data for the same purposes as Automattic.
The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Automattic/Quantcast from setting a cookie on the data subject’s information technology system. In addition, cookies already set by Automattic can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to and prevent the collection of data generated by the Jetpack cookie related to the use of this website, as well as the processing of this data by Automattic/Quantcast. To do this, the data subject must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.
However, by setting the opt-out cookie, there is a possibility that the data controller’s websites may no longer be fully usable by the data subject.
Automattic’s applicable data protection provisions can be accessed at https://automattic.com/privacy/. Quantcast’s applicable data protection provisions can be accessed at https://www.quantcast.com/privacy/.

24. Data Protection Provisions for the Use of LinkedIn

The data controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Over 400 million registered individuals use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding display of the LinkedIn component. Further information on LinkedIn plug-ins can be accessed at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn gains knowledge of which specific sub-page of our website is visited by the data subject.
If the data subject is simultaneously logged into LinkedIn, LinkedIn recognizes with each visit to our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page of our website the data subject is visiting. This information is collected by the LinkedIn component and assigned by LinkedIn to the data subject’s respective LinkedIn account. If the data subject activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the data subject’s personal LinkedIn user account and stores these personal data.
LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is simultaneously logged into LinkedIn at the time of accessing our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not wish for such information to be transmitted to LinkedIn, they can prevent this transmission by logging out of their LinkedIn account before accessing our website.
LinkedIn offers the option to unsubscribe from email messages, SMS messages, and targeted advertisements, as well as to manage ad settings, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, who may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s applicable data protection provisions can be accessed at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy can be accessed at https://www.linkedin.com/legal/cookie-policy.

25. Data Protection Provisions for the Use of Pinterest

The data controller has integrated components of Pinterest Inc. on this website. Pinterest is a social network. A social network is an online social meeting place, an online community operated on the internet, which generally allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Among other things, Pinterest allows users of the social network to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then in turn be shared (so-called repinning) or commented on by other users.
The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.
Each time one of the individual pages of this website, operated by the data controller and on which a Pinterest component (Pinterest plug-in) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Pinterest component to download a display of the corresponding Pinterest component from Pinterest. More information about Pinterest can be accessed at https://pinterest.com/. As part of this technical process, Pinterest gains knowledge of which specific sub-page of our website is visited by the data subject.
If the data subject is simultaneously logged into Pinterest, Pinterest recognizes with each visit to our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page of our website the data subject is visiting. This information is collected by the Pinterest component and assigned by Pinterest to the data subject’s respective Pinterest account. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the data subject’s personal Pinterest user account and stores these personal data.
Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is simultaneously logged into Pinterest at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not wish for such information to be transmitted to Pinterest, they can prevent this transmission by logging out of their Pinterest account before accessing our website.
Pinterest’s published privacy policy, which can be accessed at https://about.pinterest.com/privacy-policy, provides information about the collection, processing, and use of personal data by Pinterest.

26. Data Protection Provisions for the Use of Tumblr

The data controller has integrated components of Tumblr on this website. Tumblr is a platform that allows users to create and operate a blog. A blog is a generally publicly accessible portal maintained on a website, in which one or more persons, called bloggers or webloggers, can post articles or write down thoughts in so-called blog posts. In a blog on Tumblr, users can, for example, publish texts, images, links, and videos and disseminate them in the digital space. Furthermore, Tumblr users can adopt content from external websites into their own blog.
The operating company of Tumblr is Tumblr, Inc., 35 East 21st St, Ground Floor, New York, NY 10010, USA.
Each time one of the individual pages of this website, operated by the data controller and on which a Tumblr component (Tumblr button) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Tumblr component to download a display of the corresponding Tumblr component from Tumblr. Further information on Tumblr buttons can be accessed at https://www.tumblr.com/buttons. As part of this technical process, Tumblr gains knowledge of which specific sub-page of our website is visited by the data subject. The purpose of integrating the Tumblr component is to enable our users to further disseminate the content of this website, to make this website known in the digital world, and to increase our visitor numbers.
If the data subject is simultaneously logged into Tumblr, Tumblr recognizes with each visit to our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page of our website the data subject is visiting. This information is collected by the Tumblr component and assigned by Tumblr to the data subject’s respective Tumblr account. If the data subject activates one of the Tumblr buttons integrated on our website, the data and information transmitted thereby are assigned to the data subject’s personal Tumblr user account and stored and processed by Tumblr.
Tumblr always receives information via the Tumblr component that the data subject has visited our website if the data subject is simultaneously logged into Tumblr at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Tumblr component or not. If the data subject does not wish for such information to be transmitted to Tumblr, they can prevent this transmission by logging out of their Tumblr account before accessing our website.
Tumblr’s applicable data protection provisions can be accessed at https://www.tumblr.com/policy/en/privacy.

27. Data Protection Provisions for the Use of Twitter

The data controller has integrated components of Twitter on this website. Twitter is a multilingual, publicly accessible microblogging service where users can publish and disseminate so-called tweets, which are short messages limited to 140 characters. These short messages are accessible to everyone, including individuals not registered with Twitter. The tweets are also displayed to the respective user’s so-called followers. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter enables reaching a broad audience through hashtags, links, or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
Each time one of the individual pages of this website, operated by the data controller and on which a Twitter component (Twitter button) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a display of the corresponding Twitter component from Twitter. Further information on Twitter buttons can be accessed at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter gains knowledge of which specific sub-page of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to further disseminate the content of this website, to make this website known in the digital world, and to increase our visitor numbers.
If the data subject is simultaneously logged into Twitter, Twitter recognizes with each visit to our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page of our website the data subject is visiting. This information is collected by the Twitter component and assigned by Twitter to the data subject’s respective Twitter account. If the data subject activates one of the Twitter buttons integrated on our website, the data and information transmitted thereby are assigned to the data subject’s personal Twitter user account and stored and processed by Twitter.
Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is simultaneously logged into Twitter at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not wish for such information to be transmitted to Twitter, they can prevent this transmission by logging out of their Twitter account before accessing our website.
Twitter’s applicable data protection provisions can be accessed at https://twitter.com/privacy?lang=de.

28. Data Protection Provisions for the Use of Xing

The data controller has integrated components of Xing on this website. Xing is an internet-based social network that enables users to connect with existing business contacts and establish new business contacts. Individual users can create a personal profile on Xing. Companies, for example, can create company profiles or publish job advertisements on Xing.
The operating company of Xing is XING AG, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time one of the individual pages of this website, operated by the data controller and on which a Xing component (Xing plug-in) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a display of the corresponding Xing component from Xing. Further information on Xing plug-ins can be accessed at https://dev.xing.com/plugins. As part of this technical process, Xing gains knowledge of which specific sub-page of our website is visited by the data subject.
If the data subject is simultaneously logged into Xing, Xing recognizes with each visit to our website by the data subject and for the entire duration of their respective stay on our website, which specific sub-page of our website the data subject is visiting. This information is collected by the Xing component and assigned by Xing to the data subject’s respective Xing account. If the data subject activates one of the Xing buttons integrated on our website, for example, the “Share” button, Xing assigns this information to the data subject’s personal Xing user account and stores these personal data.
Xing always receives information via the Xing component that the data subject has visited our website if the data subject is simultaneously logged into Xing at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not wish for such information to be transmitted to Xing, they can prevent this transmission by logging out of their Xing account before accessing our website.
Xing’s published data protection provisions, which can be accessed at https://www.xing.com/privacy, provide information about the collection, processing, and use of personal data by Xing. Furthermore, Xing has published data protection notices for the XING Share button at https://www.xing.com/app/share?op=data_protection.

29. Data Protection Provisions for the Use of YouTube

The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate, and comment on them, also free of charge. YouTube permits the publication of all types of videos, which is why complete film and television programs, as well as music videos, trailers, or user-generated videos, can be accessed via the internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website, operated by the data controller and on which a YouTube component (YouTube video) has been integrated, is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information on YouTube can be accessed at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google gain knowledge of which specific sub-page of our website is visited by the data subject.
If the data subject is simultaneously logged into YouTube, YouTube recognizes, upon accessing a sub-page containing a YouTube video, which specific sub-page of our website the data subject is visiting. This information is collected by YouTube and Google and assigned to the data subject’s respective YouTube account.
YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is simultaneously logged into YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish for such information to be transmitted to YouTube and Google, they can prevent this transmission by logging out of their YouTube account before accessing our website.
YouTube’s published data protection provisions, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing, and use of personal data by YouTube and Google.

30. Payment Method: Data Protection Provisions for PayPal as a Payment Method

The data controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. Additionally, PayPal offers the option to process virtual payments via credit cards if a user does not maintain a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal enables initiating online payments to third parties or receiving payments. PayPal also assumes trustee functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the data subject selects “PayPal” as a payment option during the ordering process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data necessary for payment processing.
The personal data transmitted to PayPal typically includes first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Personal data related to the respective order is also necessary for the execution of the purchase contract.
The purpose of data transmission is payment processing and fraud prevention. The data controller will transmit personal data to PayPal, in particular, when there is a legitimate interest for the transmission. The personal data exchanged between PayPal and the data controller may be transmitted by PayPal to credit agencies. This transmission serves the purpose of identity and creditworthiness checks.
PayPal may pass on personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or if the data is to be processed on behalf of.
The data subject has the option to revoke consent to the handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must be processed, used, or transmitted for the (contractual) payment processing.
PayPal’s applicable data protection provisions can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

31. Legal Basis for Processing

Art. 6 I lit. a GDPR serves as the legal basis for our company for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, for example to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data might become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third parties. Then the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator was of the opinion that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

32. Legitimate Interests in Processing Pursued by the Controller or a Third Party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business for the well-being of all our employees and shareholders.

33. Duration for Which Personal Data Will Be Stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiry of the period, the corresponding data is routinely deleted, provided that it is no longer necessary for contract fulfillment or contract initiation.

34. Statutory or Contractual Provisions for the Provision of Personal Data; Necessity for Contract Conclusion; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Non-Provision

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contractual partner). Sometimes, for the conclusion of a contract, it may be necessary for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Non-provision of the personal data would result in the contract with the data subject not being able to be concluded. Before providing personal data, the data subject must contact our data protection officer. Our data protection officer will clarify to the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences the non-provision of the personal data would have.

35. Existence of Automated Decision-Making

As a responsible company, we refrain from automated decision-making or profiling.

This privacy policy was created by the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as an external data protection officer, in cooperation with RC GmbH, which recycles used computers, and the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.